Oh shit it's an ad - Nike

It's hard not to like an ad that has a massively aspirational idea, an epically well spent production budget and the directorial prowess of Amores Perros and Babel helmer Alejandro González Iñárritu.

That and the fact Nike not only pilaged their stable of soccer (there are already 3 too many footy codes for it to be called football in Australia) stars but also managed to throw in Kobe, R-Fed, Gael García Bernal and most importantly Homer in for good measure.

You've all probably already watched it three times, but if you've been hanging out in Dame Helen Mirren's ample lady-vagina, it's time to get balls deep and write the future below.

Art & Copy

A documentary about advertising runs the risk of being an industry version of soggy sao, and this one for a large part is. Often feeling like an infomercial for evangelical Christianity with long pondering shots of griddlocked freeway traffic in LA, sunbasked cityscapes and a gleaming rocket ripe for climax, all covered with industry 'facts and figures'.

But what is interesting and inspiring are the words of greats like Dan Wieden and David Kennedy, Hal Riney, Mary Wells, Cliff Freeman, Jim Durfee, Lee Clow and Liz Dolan the former head of marketing at Nike.